Countries throughout the world promote and support women’s entrepreneurship because it is recognised as an important strategy to address poverty and promote economic growth.

Women who create, run and grow businesses are fundamental drivers for economic growth, poverty reduction, and development. There is a positive relationship between self-employed women entrepreneurs and the growth of gross domestic product. Women’s consumption patterns tend to be child-focused, and geared towards serving their families and/or communities; women reinvest more than 60 per cent more of their money into the household than men. Women’s entrepreneurship is thus expected to have a “multiplier effect,” resulting in prosperous communities, inclusive societies, and progressive economies. However, women’s potential in business has not been as impactful as it might
be, due, it is thought, to social and cultural limitations. Thus many countries are not
realizing their full entrepreneurial potential owing to the lack of participation by females in
new business activities.